News
| Video Premier! It’s Eastern White Pine vs. Radiata Pine | 2009-12-02 |
The much-anticipated viral video series that will showcase Eastern White Pine against substitute material competitors will hit the cyberwaves in mid-December. The first 2-minute “tell-it-like–it-is” edition takes on Radiata Pine in a real-world showdown. The message is clear…..Eastern White Pine used as a construction material is the winner in any comparison, whether talking about environmental aspects, long-term performance, workability, or versatility. Complete with all the necessary sound affects and visual animation, this unique marketing message concept has been in the works by members of NELMA’s Marketing Committee for over a year. Scheduled for release to NELMA’s members via email for use at their discretion, the video series will play out online 24/7 on the www.easternwhitepine.org website, in addition to placement on the mega social media outlet, YouTube.
Here are a few teaser still shots of what’s coming to a computer near you soon:
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Eastern White Pine VS. Radiata Pine. Learn about these two species in a side by side comparison. Who will be victorious?
Founded in 1933, the Northeastern Lumber Manufacturer's Association (NELMA) is one of seven lumber rules writing agencies in the U.S. accredited by the American Lumber Standard Committee (ALSC) to write grade rules that are certified as conforming to the American Softwood Lumber Standard PS20. NELMA is the official author and administrator of the grading rules for Eastern White Pine, in particular.
In addition to the quality control inspection audits we conduct at lumber manufacturers to ensure that on-grade Eastern White Pine products are meeting the needs of consumers, NELMA develops and distributes an array of technical information and unique promotional materials via our member-driven marketing program. We encourage you to browse through the pages of this website and discover why Eastern White Pine is the very best choice when wood is considered, both environmentally sustainable and application versatile.
